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TikTok launches #FamilyFirst campaign to safeguard youth on platform

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Short-form mobile video app TikTok has partnered with the Emirates Safer Internet Society (eSafe) to educate parents in the region about online safety and safeguard youth on the platform.

A non-profit organization, eSafe aims to create a positive online experience through advocacy, awareness, and engagement with the right stakeholders, and empower children and youth to use the Internet responsibly to protect them from online risks.

Adviser for eSafe, Dr. Najla Al-Naqbi, said: “Recently, the use of the Internet by youth has increased, and with the advancement of technology it has become necessary to have continuous awareness for community members, especially adolescents.

“Awareness and guidance are two necessary elements for this young generation to arm themselves with in order to overcome many of the dangers that threaten its entity and safety when using cyberspace.”

Under the partnership, TikTok will work closely with eSafe to educate the wider community on its family safety resources, tools, and features.

The app’s guidelines do not allow children under the age of 13 to use the app, and also include tools and policies designed to promote a safe and age-appropriate experience for teenagers aged between 13 and 17.

Farah Tukan, head of government relations and public policy at TikTok MENA, said: “Since TikTok launched, the No. 1 priority for the platform has been to ensure the safety and privacy of its users.

“Especially when it comes to our younger users, we believe it is crucial to empower parents to guide their children through their digital journey.”

TikTok currently has various privacy, safety, and digital wellbeing features in place including Family Pairing mode, which allows parents and teens to customize their safety settings based on individual needs.

Using Family Pairing, parents can set various controls such as what their teen can search for, screen time, who can comment on posts, and turn off direct messaging.

TikTok also has a dedicated guardian’s guide page within its safety center, which contains more information and resources aimed at helping parents review and change app settings.

“We believe the responsibility of creating a safe digital environment requires combined efforts, and as such, TikTok’s role doesn’t stop at providing safety features but also extends to educating families about staying safe online,” Tukan added.

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2018 change to Facebook algorithm caused spread of ‘misinformation, toxicity, violent content’

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An algorithm change made by Facebook in 2018 to prioritize reshared material instead led to the spread of “misinformation, toxicity, and violent content,” leaked internal documents have revealed.

That year, Facebook’s chief executive officer, Mark Zuckerberg, said the alteration had been carried out in a bid to strengthen bonds between platform users, particularly family and friends, and to improve their wellbeing.

However, according to the leaked documents that were made public on Wednesday, the modification backfired, turning the social networking platform into an angrier place by rewarding outrage and sensationalism.

The new algorithm produced high levels of comments and reactions that translated into success on Facebook but had a highly negative impact.

Highlighting the issue, a team of data scientists said: “Our approach has had unhealthy side effects on important slices of public content, such as politics and news.”

They concluded that the new algorithm’s heavy weighting of reshared material in its news feed made the angry voices louder.

“Misinformation, toxicity, and violent content are inordinately prevalent among reshares,” the researchers added in internal memos.

The alteration had been intended to encourage engagement and original posting in a way that the algorithm would reward posts with more comments and emotion emojis, which were viewed as more meaningful than likes.

Zuckerberg was reportedly warned about the problem in April 2020 but kept the algorithm in place regardless.

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TikTok’s lead EU regulator opens two data privacy probes

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TikTok’s lead data privacy regulator in the European Union has opened two inquiries into the Chinese-owned short-video platform related to the processing of children’s personal data and transfers of personal data to China.

Ireland’s Data Protection Commission, which is lead EU regulator for many of the world’s top Internet firms due to the location of their regional headquarters in Ireland, is allowed to impose fines of up to 4 percent of global revenue.

TikTok in August announced stricter privacy controls for teenagers, seeking to address criticism that it has failed to protect children from hidden advertising and inappropriate content.

Owned by China’s ByteDance, TikTok has grown rapidly around the world, particularly among teenagers.

The first of the probes relates “to the processing of personal data in the context of platform settings for users under age 18 and age verification measures for persons under 13,” the Data Protection Commission said in a statement.

The second probe will focus on transfers by TikTok of personal data to China and whether the company complies with EU data law in its transfers of personal data to countries outside the bloc, the statement said.

A spokesperson for TikTok said it had implemented extensive policies and controls to safeguard user data and relies on approved methods for data being transferred from Europe, such as standard contractual clauses.

“The privacy and safety of the TikTok community, particularly our youngest members, is our highest priority,” the spokesperson said.

Ireland’s data watchdog earlier this month levied a record 225 million euro ($265.64 million) fine on Facebook’s WhatsApp under the EU’s 2018 General Data Protection Regulation law (GDPR).

But the watchdog has faced criticism from other European regulators at the speed of its inquiries and the severeness of its sanctions.

The Irish regulator had 27 international inquiries in progress at the end of last year, including 14 into Facebook and its subsidiaries.

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TikTok enhances mental wellbeing features for World Suicide Prevention Month

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TikTok has announced new features to safeguard the mental well-being of users on the app in honor of World Suicide Prevention Month.

TikTok, like other social media platforms, has come under fire for a perceived weak response to mental health issues.

TikTok has announced new features to safeguard the mental well-being of users on the app in honor of World Suicide Prevention Month. (Screenshot)

Earlier this year, the AFP reported that a Pakistani teenager died while pretending to kill himself as his friends recorded a TikTok video. In January, another Pakistani teenager was killed after being hit by a train and last year, a security guard died while playing with his rifle while making a clip.

In September 2020, there was also a suicide video circulating on the platform that was disguised along with clips from other videos. The video originally appeared on Facebook and was shared on other platforms including Twitter and Instagram.

At the time, TikTok issued a warning stating that it is working to remove and ban accounts that repeatedly try to upload clips.

TikTok has announced new features to safeguard the mental well-being of users on the app in honor of World Suicide Prevention Month. (Screenshot)

“While we don’t allow content that promotes, glorifies or normalizes suicide, self-harm or eating disorders, we do support people who choose to share their experiences to raise awareness, help others who might be struggling and find support among our community,” Tara Wadhwa, director of policy, TikTok US, said in a recent blog post.

This month, TikTok is bolstering its efforts to prevent this content on the platform as well as providing more support and guidance to users who are struggling with mental health issues.

The app will now direct users to a local helpline and provide educational content linking to resources when they search keywords related to self-harm and suicide.

TikTok has also created additional resources including well-being guides developed with mental health foundations such as the International Association for Suicide Prevention and a dedicated guide for eating disorders, which was developed alongside the National Eating Disorders Association, National Eating Disorder Information Centre, Butterfly Foundation, and Bodywhy. The guides are available on the platform’s Safety Centre.

TikTok will also issue permanent public service announcements on certain hashtags such as #whatIeatinaday to increase awareness and provide support to the community. This will be accompanied by stronger content warnings, which include updated labels for potentially upsetting content, masking search results with a warning layer.

The app has dedicated one week this month to drive conversation and activities around mental health. The platform will highlight content created by community members and experts as well as additional resources to further support users.

It will be available when users search for related terms, giving users the chance to opt-in to view the content.

“Our policies have always aimed to prioritize people who may be struggling, and we currently provide access to expert emotional help from global leaders in the field, alongside approved government resources. This is a continuously evolving process, and we will build on our existing array of wellbeing guides wherever possible, through insightful, verified information,” said Farah Tukan, a public policy manager at TikTok.

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